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listview.items.add;
i := 1istview.items.count;
listview.items[i].caption := 'sadfsdf';

listview.font.name := 'Wingdins';
listview.items[i].subitems.add ('sdfsdf');
listview.font.name := 'MS Sans Serif';					

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procedure TForm1.ListView1CustomDrawSubItem(
Sender TCustomListView; Item:TListItem; SubItem:Integer;
State:TCustomDrawState; var DefaultDraw:Boolean);
begin
  with Sender.Canvas do
  begin
    if (SubItem=1) then
    begin
      Font.Name:='Wingdings';
      Font.Size:=10;
      Font.Color:=clRed;
      Font.Style:=[fsBold];
    end
    else
    begin
      Font.Name:='MS Sans Serif';
      Font.Size:=8;
      Font.Color:=clBlack;
      Font.Style:=[];
    end;
  end; // with
end;